Job Title: Paid Media Analyst
📍 Location: Gurgaon (Onsite )
🕐 Experience: 0–2 Years
🏢 Company: AdLift Marketing Pvt. Ltd.
Summary:
We are looking for a dynamic and data-driven Paid Media Analyst to support the planning, execution, and optimization of our clients' digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms. This is an exciting opportunity for someone starting their digital marketing journey and eager to learn and grow with a high-performing team.
Key Responsibilities:
- Assist in the day-to-day execution of paid media campaigns (Google Ads, Meta Ads, LinkedIn, etc.)
- Conduct keyword research, ad copy testing, and audience targeting optimization
- Monitor campaign performance, generate reports, and provide actionable insights
- Collaborate with the creative and strategy teams to align campaign objectives
- Maintain ad budgets and ensure campaigns stay within allocated limits
- Stay up to date with industry trends, tools, and platform updates
- Assist in preparing client-facing reports and performance decks
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 0–2 years of hands-on experience or internships in digital marketing or paid media
- Basic knowledge of Google Ads, Meta Business Suite, or other ad platforms is a plus
- Strong analytical skills with a good understanding of Excel/Google Sheets
- Certification in Google Ads or Meta Blueprint is a plus (or willingness to complete)
- Detail-oriented with a passion for data and results
- Excellent communication and teamwork skills
