Essential Duties and Responsibilities:
- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.
- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO
- Keyword research strategies (terms, head/tail, user intent, etc)
- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing
- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)
- Link building strategies and execution; including viral and buzz-oriented efforts
- Should have knowledge about Social Media, App Store Optimization - Android, iTunes), advanced knowledge of Google Analytics.
- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
- Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code
Education and/or Work Experience Requirements:
- Hands on experience of SEO Keyword Research, Google Analytics, Search Engine Search Marketing, Social Media, SEO Strategy, Content Marketing, Mobile App Optimization, Digital Marketing, Online Marketing, Internet Marketing, Client Communication
- Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
- Excellent computer proficiency (MS Office – Word, Excel and Outlook)
- Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
- Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.
